SUKA (Singapore UK Association), a non-profit, volunteer-run organisation established in 1988, needed to reform its image into an active, lively, relevant group for Singaporeans in the UK. I created this video to showcase SUKA activities and what the committee does to bring the community together since I took office. This video, debuted at the 2017 SUKA AGM held at the Singapore High Commission, was a crowd-pleaser and since then has been mainly promoted through Facebook groups. There are plans in Q3 2017 to invest some marketing budget into paid promotion to UK-based Singaporeans.
